Currently designing enterprise software @ Ultimate Software and leading design and product at Phosphorus.
I'm a multidisciplinary designer and product strategist with nearly a decade of experience designing web & mobile applications in startups, agencies and enterprise organizations. I thrive at the intersection of business strategy, design and technology. I work cross-functionally with teams to help solve complex problems and minimize waste through leaner research and design methods, allowing to validate solutions in the market at a much faster rate.
Designing the User Experience for Consumer IoT Products (On Medium)
Consumers are arguably the most difficult market to design for. They may not be inherently interested in a certain technology and unlike employees or workers, they have a choice whether or not they’ll use your product or service.
UX Design is Strategy (On Medium)
It’s no surprise, the design profession is quickly evolving, expanding from a deliverables based segment to a more business-oriented entity that can provide a strategic differentiation for companies. Beyond translating and communicating the value of a product or service to consumers, how does this feed into providing value to the business as a whole? This depends on our ability to clearly articulate the impact UX design has on business.
Presenting Multiple Design Options to Your Clients. Just. Don’t. (On Medium)
Very often, I hear designers talk about providing two or three mockups for a client and then ask them to choose their favorite. I totally get that point of view — by providing three varying concepts during the process, you’re letting the client know that you’ve explored many options and can churn out beautifully crafted designs with ease in a short amount of time.
Improving Designer Collaboration (On Medium)
Over the past few years of working with design teams and shipping products, I’ve come up with a simple system that solves a few pain points that I witness time and time again with teams working together on both large and small scale projects.
Companies I've Worked With/For
Apple • IBM • HUGE • Y Media Labs • Snagajob • Home Depot • Capital One • Kohls • Ruth's Chris Steakhouse • National Breast Cancer Foundation • Eloqua • Luma WiFi • Avea • Chef'd • PWC • FS Brazil • Bastille Networks • Endgame • Lanetix • Ultimate Software